What if there was a one stop shop for information about residential solar? Currently there is a serious lack of consumer knowledge about solar, causing homeowners to be overcharged or avoid it altogether. Homeowners not only need to assess the system price, they also have to evaluate the warranty offered, the system components like the panels and inverters, the reputation of the company, their financing options, and more than a dozen other categories. These uninformed customers clog up sales pipelines and increase the cost of acquisition for solar installers. What homeowners need is an engaging platform to learn about solar and provide all the information necessary to make an informed purchase. A website dedicated to providing informative and interactive solar webinars and individual assistance to homeowners curious about solar would help increase rates of solar adoption while also reducing the time and effort required by solar companies to close sales.
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