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Hot For Solar!

Hot for Solar uses publicly available solar installation data coupled with machine learning techniques to provide a predictive model of which geographies are most likely to adopt solar and at what cost. Overlay that data with credit score information and other demographic data and Hot for Solar provides a powerful tool for solar installers to target marketing and sales efforts more effectively. Dramatically reducing the ...more »

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Problem Statement ID: 'idea-#####' or Problem Statement Full Link : http://catalyst.energy.gov/a/dtd/Poorly-Targeted-Marketing/54190-29324

Video Pitch : https://youtu.be/KrhzP39C4OA

Online Resume/CV : https://www.linkedin.com/pub/mark-springfield/0/86b/621

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PVimpact - Changing the way homeowners interact with their solar system

The growth of residential solar is an encouraging trend in the energy sector. However, data shows that solar homeowners tend to be lulled by lower electric bills and increase energy consumption, with bills often bouncing back to pre-solar levels. Current monitoring systems fail to engage homeowners by providing data in formats which are not meaningful. PVimpact is an app which will revolutionize the way homeowners interact ...more »

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Problem Statement ID: 'idea-#####' or Problem Statement Full Link : http://goo.gl/LlgXLZ

Video Pitch : https://www.youtube.com/watch?v=tbn_8zqQcJw

Online Resume/CV : https://www.linkedin.com/pub/chris-blevins/a0/64a/3ab

Online Resume/CV : https://www.linkedin.com/pub/max-aram/33/493/791

Online Resume/CV : https://www.linkedin.com/pub/victor-pantin/8a/659/b72

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Window Street Financial

When someone chooses to go solar, they are trying to do the right thing for the environment. But when solar systems are leased, as is the case for 75% of systems today, one of the main beneficiaries are the banks on Wall Street who finance the project. The idea of big banks profiting doesn’t match up with many customers’ inner motivation to make things better. Our customer is someone who wants solar, but also wants their ...more »

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Problem Statement ID: 'idea-#####' or Problem Statement Full Link : http://catalyst.energy.gov/a/dtd/The-Solar-Endowment/53913-29324

Video Pitch : http://youtu.be/-z96LV1GUtM

Online Resume/CV : http://lnkd.in/bjzXP4H

Online Resume/CV : https://www.linkedin.com/profile/view?id=5061549

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SolarAgs PV App: Customize, Autonomize, Optimize Residential PV System Lead Generation and System Design

The challenges in the PV balance of system that we are addressing are twofold. First is the cost of lead of generation for the solar installer, and second is the barrier to widespread adoption by homeowners due to lack of credible and easy to understand information about the complicated PV technologies and multitude of design options. To address these challenges, we propose a Smartphone app that will educate the consumer ...more »

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CarFax for Solar

As millions of homeowners install solar over the next decade, how will they recoup their investment when they sell their homes? Today sellers try, but are unable to quantify and promote the dollar value and other benefits of solar. Many simply use the word “solar” in listings, failing to distinguish systems by size, productivity, and financial return. This significantly undersells the benefits of systems that homeowners ...more »

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Inspire, inform and educate consumers on the benefits of solar energy

A large obstacle to the growth of the solar market is the overwhelming array of information and choices that must be made in order to implement solar energy in the home. The complexity of information about the benefits of solar energy, the technology decisions and the financing programs available results in a message to consumers which is both confusing and dull. This situation creates the need for an innovative application ...more »

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44 votes
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Making Renewable Portfolio Standards as Easy As Investment Portfolios

Municipalities and large institutional campuses carefully build investment portfolios to protect and grow their financial assets. When it comes to their energy use, however, almost none of them use a portfolio approach, despite the fact that they often have the opportunity to negotiate a Renewable Portfolio Standard (RPS) with the local utility. One key barrier is the lack of easy-to-access information on fuel source ...more »

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20 votes
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Solar Shopping – An Information Overload Experience that Makes Most Cringe

Shopping for solar usually results in an information overload experience that makes most people cringe. What if we could create functionality to empower consumers with the ability to identify what stage of solar inquiry and purchasing they are in and then serve up to them the information appropriate for their buying stage? This would help potential customers by uncluttering the solar education and decision process, ...more »

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65 votes
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Solar for the Golden Years

The rooftop solar industry needs to recognize that there are consumer market segments with unique motivations and communication channels. Installers need to identify the most promising segments and design sales practices for outreach and targeting. An underserved segment of the solar market is that of retirees. The soon-to-be and recently retired have specific financial, environmental, and social goals. There are looking ...more »

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Making Solar Energy Sexy

I would like to have a campaign that shows homeowners and commercial building owners how easy it is to go solar. Flyers for energy auditors are technical, boring, and are typically over the head of average customer. A campaign created that is fun, sexy, interesting, and saves people money and the environment is needed nationally.

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30 votes
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Poorly Targeted Marketing

Customer acquisition costs are one of the largest, and most stubborn, soft costs in the PV market. It costs solar installers an estimated $3,000 to acquire a residential customer. One reason for this is poorly targeted marketing: 75% of American homes are not suitable for solar, yet online and radio advertisements fail to differentiate between customer classes to target suitable customers. Marketers should go after customers ...more »

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5 votes
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effective solar education is a challenge

Would be great to give consumers a customized explainer video of the solar potential for their home or business. The video would include a custom solar design for their property and would drop the panels into position and explain the other technology included. The tool could leverage cutting edge shade analysis resources (think SunNumber) and give consumers insight into the challenges of working around roof contours ...more »

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6 votes
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